EarthPositive� 2012 > WHAT IS EARTHPOSITIVE ?

What is EarthPositive ?


The Global Organic Textile Standard (GOTS) for organic textiles covers the production, processing, manufacturing, packaging, labelling, export, import and distribution,to ensure the organic status of textiles from harvesting of the raw materials, through environmentally and socially responsible manufacturing up to labeling and supply, in order to provide a credible assurance to the end consumer. We offer both natural and colour reactive-dyed organic cotton garments, and to achieve organic certification only azo-free dyes that are permitted under the Global Organic Textile Standard are used.

The Fair Wear Foundation (FWF) works to improve labour conditions in the garment industry. By affiliating to FWF, we at Continental Clothing Company have committed ourselves to implementing and maintaining a Code of Conduct designed specifically for the garment industry. Companies that become members of FWF and sign the Code of Conduct take on the obligation to adhere to the labour standards in their own business operations. They also accept the duty to do everything possible to get other companies in their chain (e.g. suppliers) to respect these labour standards.

The carbon footprint (CO2e) is the total carbon dioxide,methane, nitrous oxide, and other greenhouse gases emmitted during the cultivation and harvesting of cotton, fibre processing, textile production, packaging, transportation and warehousing in the EU. We have reduced the carbon footprint of EarthPositive® products through a combination of innovative product design, low impact organic agriculture, efficiency in manufacturing, and by substituting standard grid electricity with renewable wind power. We do not use carbon offsets.


EarthPositive® Apparel is made to demonstrate the highest possible environmental, social and ethical standards in one of the world’s most environmentally damaging industries, and to provide the promotional wear industry with a familiar product with which to promote awareness and take action on climate change. Now, the humble T-shirt, the most basic canvas for communicating a brand name, identity, or political slogan, has become the environmental product. EarthPositive® Apparel is made in manufacturing facilities in India powered by wind turbines, from low-impact organic cotton. EarthPositive® Apparel is a 100% organic product, produced under the Global Organic Textile Standard (GOTS) and certified by Control Union and the Soil Association. EarthPositive® is GMO-free.

Under the organic standard, farmers and agricultural workers are protected by stringent social criteria, total traceability across the entire supply chain, and also by the ban on the use of poisonous chemicals that can severely damage the health of farmers and their families. These standards also free poor farmers from third world debt to chemical companies on the “pesticide treadmill”.

To help tackle the social injustice often seen in manufacturing, commonly known as sweatshop labour, EarthPositive® goes further, making transparent the manufacturing supply chain through an independent audit by the Fair Wear Foundation, which promotes fair labour conditions in the clothing industry.

We guarantee that we do not use cotton from Uzbekistan while the use of forced child labour is endemic. This follows the recommendations of the Environmental Justice Foundation’s Clean Cotton Campaign. The complete traceability of certified organic cotton allows us to make this guarantee.

According to PAN UK, it can take more than 20,000 litres of water to produce 1kg of cotton, equivalent to a single T-shirt and a pair of jeans. That’s why we chose to work in a region that receives up to 95% of its water from the monsoon rainfall. This was an important consideration for us, as the monsoon rain reduces the need for large-scale irrigation normally associated with conventional cotton farming, which often deprives local villages of scarce water resources by draining lakes and rivers, and adds significantly to the product’s footprint.

EarthPositive® is certified by the Oeko-Tex 100 Standard, Class I. The Oeko-Tex Standard is a guarantee of the safety of textiles and dyestuffs to human health and to the environment. It also means we take more care in adopting environmentally friendly production methods throughout the manufacturing process.

Thirty dedicated wind turbines provide the primary energy source for EarthPositive® Apparel’s manufacturing processes from spinning the yarn through to finishing the garments. The wind turbines turn wind power into clean renewable electricity.

EarthPositive® has No Airfreight policy. We use containerised ocean shipping, thus the carbon footprint generated by transporting our apparel to Europe, Japan and the USA is negligible, more like a fingerprint [less than 1% of the product’s total footprint]. We cannot solve the world’s transportation and energy security issues, but we can ensure that our own methods do nothing to contribute to environmental damage, social injustice or climate change.

EarthPositive® Apparel is packaged in biodegradable PVC-free packaging, and in 100% recycled cardboard boxes.

Climate Neutral means our industrial greenhouse gas emissions have been reduced to pre-industrial levels through low-impact (low-emission) organic agriculture and carbon neutral industrial manufacturing achieved by substituting electricity from fossil fuel power stations with clean renewable energy generated by wind turbines.

Choosing EarthPositive® Apparel is a practical and immediate solution for businesses to take direct action to combat climate change and address environmental, social and ethical issues in a comprehensive and meaningful way.